Advertising Management

Tailored advertising management, powered by technology

Advertising strategies designed for your brand’s unique needs and goals, powered by our world-class technology.

Amazon ad for Advanced Partner
Amazon ad for AdTech reseller

Our Winning Strategy

Amazon Data Activation with WBX Glass®

WBX Commerce offers real-time optimization of Amazon Search and DSP campaigns using our proprietary world-class technology and the power of the Amazon Marketing Cloud.

The most custom AMC audiences

Built around driving value from the Amazon Marketing Cloud, we’ve formulated 20 distinct, custom AMC audiences (compared to the standard six)

Grow New and Repeat Customers

We use those custom AMC audiences to target customers who are most likely to purchase with the right messages at the right time. This results in optimized ad spend and increased customer lifetime value for your brand.

Stats

Advertising that drives growth

+60%
Successful advertising on Amazon drives 60% of total growth in the marketplace.
4X
Brands that combine Amazon DSP and search-based advertising see 4x higher conversion rates.
Programmatic Display & Video

Amazon DSP Advertising

Reach your customers wherever they are with streaming TV, video, and display advertising using the Amazon DSP. Our advertising management services combine data from the Amazon Marketing Cloud with our proprietary technology to optimize your Amazon ad campaigns, view purchase behavior and trends, and analyze which tactics drive sustainable demand for your brand.

CONTENT

Amazon Content Optimization​

Increase conversions with content designed for high potential customers.

  • Win the Buy Box
  • Analyze search trends and rankings in real time
  • Optimize keywords and topics
  • Get a dedicated content strategist, included as part of our management services
  • Increase discoverability across your catalog
  • Grow an unrivaled number of new and repeat customers

RESULTS

How WBX helps our partners win​

+233%

Increased conversions with combined Amazon DSP and Sponsored Ads strategy

+57%

Year-over-year sales increase by directing ad budget to products with the greatest halo effect

+30%

Month-over-month sales growth by using Amazon Marketing Cloud data to understand the path to conversion across DSP and Sponsored Ads

+80%

Total sales increased 80% YoY

+56%

Total DSP ad-attributed sales increased 56% YoY

+133%

136% YoY increase in repeat purchasing